All New Zeekr 001 Launch Film 2024

At the beginning of 2024, Super Bonfire produced a video unveiling the new exterior and interior design of Zeekr 001. The client's full trust allowed Super Bonfire to have relatively free creative space to produce a completely different visual advertising project.

在2024年初，SBF制作了一个视频，展示了Zeekr 001的新外观和内部设计。客户的充分信任让SBF有了相对自由的创作空间，制作出一个完全不同的视觉广告项目。

The primary challenge faced during the initial creative phase was the dramatic transition between scenes. The three scenes, featuring redwood forests, Nordic ice lakes with auroras, and minimalist villas, each had distinct tones. To address this, we utilized the features of the scenes and the product car to establish a more expressive visual language. Interactions between butterflies and LiDAR, microscopic water droplets connecting red soil vegetation to Arctic auroras, and the reflection of mountain scenes in the car's panoramic roof enhanced the overall visual appeal of the video.

在最初的创作阶段所面临的主要挑战是场景之间的戏剧性转换。这三个场景，以红木森林、北欧冰湖和极光为特色，以及极简主义别墅，每个场景都有不同的色调。为了解决这个问题，我们利用场景和产品车的特点来建立一种更具表现力的视觉语言。蝴蝶与激光雷达的相互作用，连接红壤植被与北极极光的微观水滴，以及汽车全景车顶反射的山景，增强了视频的整体视觉吸引力。

During the execution phase on set, digital assets complemented artistic set designs, creating a visually ambiguous space. With the high flexibility of assets and on-site Disguise servers, we were able to achieve real-time scene changes and interactions in a short time, significantly reducing shooting time and post-production composite work.

在布景的执行阶段，数字资产补充了艺术布景设计，创造了一个视觉上模糊的空间。凭借资产和现场伪装服务器的高度灵活性，我们能够在短时间内实现实时场景变化和交互，大大减少了拍摄时间和后期合成工作。

The crowning touch of this video was the long shot at the end. For the interior features of the car, we boldly adopted a one-shot approach to achieve a first-person view inside the car.

With the coordination of a MOCO mechanical arm and digital assets, we were able to seamlessly switch between front and rear shots in a short time and composite them into a single long shot in post-production. This not only showcased the car's features but also enhanced the visual fluidity of the video.

这个视频的点睛之笔是最后的长镜头。对于汽车的内部特征，我们大胆地采用了一个镜头的方式来实现第一人称的车内视角。

通过MOCO机械臂和数字资产的协调，我们能够在短时间内无缝切换前后镜头，并在后期制作中将它们合成为一个长镜头。这不仅展示了汽车的特点，也增强了视频的视觉流动性。

Super Bonfire successfully completed the production task of the Zeekr 001 new exterior and interior design unveiling video and received unanimous praise from the client.

The video not only landed on major online promotion channels but also served as the first showcase at Zeekr new product launch event on February 27, 2024, garnering more attention and recognition for the Zeekr brand.

SBF圆满完成了Zeekr 001全新室内外设计揭幕视频的制作任务，得到了客户的一致好评。

该视频不仅登陆了各大网络推广渠道，还在2024年2月27日的Zeekr新品发布会上首次亮相，为Zeekr品牌赢得了更多的关注和认知度。