长安汽车│炸毛的LUMI喵

我为LUMIN打造了专属IP形象 露米喵 (LUMI喵)。这是一只外表粉萌、内心“凶”悍的招财小猫，深度诠释品牌的反差精髓。其设计核心在于 “情绪可视化”

“飞机耳”与炸毛尾：直观传递猫咪特有的“凶萌”瞬间。

点睛的“生气符号”：创新性地置于额头，成为露米喵（亦是LUMIN）的超级符号！ 它完美复刻了车灯“凶萌”神态的精髓，是可爱外表下“小脾气”的终极表达。

粉色的运用赋予其高度亲和力与潮流感，确保形象既吸睛夺目，又与LUMIN活力四射的品牌个性无缝衔接，强化用户记忆点。

I crafted the exclusive brand mascot LUMI Meow for LUMIN. This pink-hued, adorably fierce "fortune cat" embodies the brand's captivating contrast. Its core design innovation lies in visualizing emotions:

Aeroplane Ears & Puffed Tail: Instantly capture the iconic "sassy-cute" feline moment.

Signature "Anger" Symbol: Boldly positioned on the forehead as LUMI Meow's (and LUMIN's) super symbol! This element masterfully recreates the "fierce-yet-adorable" essence of car headlights – the ultimate expression of that feisty edge beneath the cute exterior.

The vibrant pink palette delivers high approachability and fashion-forward flair, ensuring the mascot is both eye-catching and seamlessly aligned with LUMIN's energetic brand identity for stronger recall.