“汉服出逃计划”市集视觉设计

项目名|PROJECT

“汉服出逃计划”市集视觉形象设计设计提案

服务| SERVICE

字体设计/陈列设计/周边文创设计

设计 | DESIGN

松果燕麦小森林

品牌口号|SLOGAN

穿汉服出去走走

项目介绍|INTRODUCE

汉服出逃计划是为华服来潮品牌模拟设计的汉服市集视觉形象设计。以“让汉服从历史走进日常”为使命，打破传统形制与固定穿搭的界限，让穿汉服这件事不再拘泥于某个特定的场合，从而融入我们日常生活的每个场景。让喜欢汉服的年轻人穿汉服出去走走，走出属于自己的汉服松弛感。

The Hanfu Escape Plan is a visual design for the Hanfu marketplace simulated for the Huafu Laichao brand. With the mission of 'bringing Hanfu from history into daily life,' it aims to break the boundaries of traditional forms and fixed styles of wearing, allowing the practice of wearing Hanfu to no longer be confined to specific occasions, thus integrating it into every aspect of our daily lives. It encourages young people who love Hanfu to wear it casually, embracing their own unique sense of relaxation in Hanfu.

提案中图片素材来自网络，未作商业使用，侵删。