中国烟花品牌的设计 | 远麦刘斌

烟花作为承载着中国传统文化记忆的产品，在当代消费市场正面临着价值升级的竞争，而在海外这种具有东方文化特色的产品也成为了轻奢玩具多年。

在如今烟花产业同质化竞争加剧的当下，品牌设计不再是锦上添花的修饰，而是能实在解决品牌差异化的核心方式，优质的品牌设计除了能赋予产品溢价，也能在消费者心目中建立起安全可靠的品牌联想。

我们也希望可以帮助更多烟花品牌实现蜕变。

Fireworks, as products carrying the memory of traditional Chinese culture, are facing competition for value upgrading in the contemporary consumer market. Overseas, such products with Chinese cultural characteristics have also become light luxury toys for many years.

In the current context where the competition in the fireworks industry is becoming increasingly homogeneous, brand design is no longer merely an embellishment but a core approach that can truly address brand differentiation. High-quality brand design not only endows products with a premium but also establishes a safe and reliable brand association in the minds of consumers.

We also hope to help more fireworks brands achieve transformation.