REIN - 高级护发瓶 PREMIUM HAIR CARE BOTTLE

REIN是一个高端护发品牌，以卓越的功效和独特的品牌形象著称。我们为其标志性护发精华瓶设计，此护发瓶设计体现出一种内敛的力量，将细腻的触感与优雅的视觉效果完美结合。瓶身设计从带有凹槽的底部，过渡到光滑厚实的玻璃瓶身，再到由不透明黑色渐变至透明的反向渐变色，每一个细节都旨在传达蜕变、成长和纯净的品牌理念。

REIN is a premium haircare brand built on performance and presence. Our design for REIN’s signature hair serum bottle embodies a quiet strength, blending tactile detail with visual refinement. From a fluted ba-se that dissolves into smooth, thick glass, to a reverse gradient that fades from opaque black to clear, every element was crafted to reflect transformation, growth, and clarity.

Client - REIN

Designed by - NOI Creative

CGI - Gian Luigi Singh, Bianca Furtunescu

OUR VISION

NOI Creative 相信，出色的包装设计能够提升品牌形象和用户体验。为 REIN 打造的包装设计，提炼了品牌的精髓，贯穿产品、包装和数字平台。最终的产品不仅仅是一个瓶子，更是一种低调奢华的象征，简约而不简单，巧妙的设计在竞争激烈的自我护理市场中脱颖而出。

At NOI Creative, we believe exceptional packaging design should elevate both the brand story and the user experience. For REIN, we distilled the brand’s core values into a cohesive system that spans product, packaging, and digital touchpoints. The result is more than a bottle; it’s a statement of quiet distinction, where minimalism meets meaning, and subtle design choices set the brand apart in a crowded self-care market.

CHALLENGE

护肤美容市场竞争激烈，许多品牌追求简约低调，却往往缺乏个性。我们的目标是打造一款既简约精致，又大胆独特的品牌。这需要在内敛和吸引力之间取得平衡，并确保视觉语言在产品、包装和数字平台上保持一致，每个细节都经过精心设计，物有所值。

The hair care and grooming landscape is crowded with clean, understated brands, often at the expense of distinctiveness. Our challenge was to create something that felt elemental and refined, yet carried a bold, unmistakable presence. It meant finding the right tension between subtlety and shelf appeal, and ensuring that this visual language could translate seamlessly across product, packaging, and digital touchpoints in a process of reduction, where every detail had to earn its place.

OUTCOME

最终产品并非只是一个独立的产品，而是一个能够在市场上自信生存的生态系统。产品设计完美契合品牌承诺，数字平台则确保了用户从发现到购买的无缝体验。无论是产品的触感还是简洁易用的落地页，线上线下体验的完美融合，都强化了REIN品牌内涵：稳固、精致、低调而充满力量。

The final result is more than a standalone product, it's a system built to live confidently in the market. The physical design delivers on the brand promise, while the digital touchpoint ensures a seamless path from discovery to purchase. From the tactility of the product to the clean and intuitive landing page, both physical and digital realms work together in synergy to reinforce REIN's identity and commitment: grounded, refined, and quietly bold.