菜市场改造项目 | 八角塘集市 品牌设计 & 导视设计

项目背景

八角塘菜场是江西上饶最大的菜场之一，几十年来，八角塘农贸市场及其周边区域已超越一般的社区农贸市场功能，形成了一个辐射区域广、经营业态全、批发配送功能完善的区域性农产品交易中心。

由于菜场建成时期较早，随着时代的变迁涌现出许多问题，如导视系统不明晰、商户分类不明确、没有形成品牌记忆点等。此次品牌改造计划旨在基于八角塘菜场原有格局与历史的基础上将其打造成本土农贸市场品牌——八角塘集市。

The Bajiaotang Market is one of the largest markets in Shangrao, Jiangxi. Due to its early construction, many problems have emerged with the changes of times, such as unclear wayfinding systems, ambiguous merchant classifications, and the lack of a brand identity. The brand renovation plan aims to build it into a local farmers' market brand - Bajiaotang Bazaar - based on its original layout and historical heritage.