武文琦 | 粽子端午节礼品包装设计

真真老老 Zhenzhen laolao

真真老老，始创于1939年，以传统工艺制作粽子，是嘉兴粽子的代表性品牌。

在礼盒包装设计中以水墨江南端午节场景、习俗为灵感。在外包装插画中主要体现江南水乡端午赛龙舟画面，内部小盒包装为真真老老字体和粽子、赛龙舟、艾草、五色绳插画为主。

包装以橙色调、精致感，文化感为主，给消费者一种有时尚、文化、品质的感受，整体打破固有的绿色端午节包装，形成差异化。

Zhenzhen Zhenlao, founded in 1939, is a representative brand of zongzi in Jiaxing.

In the gift box packaging design with Ink Jiangnan dragon boat festival scene, custom as inspiration. In the outer packaging illustrations mainly reflects the southern water dragon boat race screen, the internal box packaging for the true old font and dumplings, dragon boat race, Wormwood, colored rope illustrations.Packaging to orange tone, delicate sense, cultural sense, give consumers a sense of fashion, culture, quality, the overall break inherent green dragon boat festival packaging, form differentiation.

真真老老2024第十三届百粽宴设计大赛 -- 获1等奖