Dining car design

The essence of the "Cabin Food Light" brand is embodied in this ingenious logo design. It has been meticulously crafted to precisely convey the brand's core values of environmental protection, context, and organicity through visual language. It integrates sustainability and the pursuit of a healthy lifestyle throughout the entire consumption chain, from packaging to dining, to create a unique and socially valuable dining experience ecosystem. Visual representation of environmental protection conceptse The logo is designed with simple lines to outline the shape, eliminating redundant decorations and conveying the "subtractive environmental protection" attitude, just like the "zero-plastic" commitment of degradable packaging. Within the irregular shape, there is an implicit sense of circular flow, symbolizing the environmental closed loop of packaging recycling and food ingredient circulation, just like the practice of "reducing plastic from the source to recycling" in the concept, interpreting the pursuit of pure sustainability, and reflecting the brand's commitment to environmental order and healthy living. Dual Interpretations of Scene IntegrationThe design of the logo deeply echoes the "double-decker bus" structure. The upper layer represents the technological vitality of new energy barbecue, while the lower layer showcases the natural tranquility of forest light food. The interwoven contours and lightning elements are integrated to present this design. The irregular lines interweave, symbolizing the interactive connection of the two layers (such as the complementary consumption of barbecue in the upper layer and coffee in the lower layer), and also reflecting the binary balance of "environmental protection technology (new energy)" and "natural organic (forest)". This interpretation showcases the symbiosis of ecology and experience in the integration of the scene. Multi-dimensional Transmission of Organic Value The logo achieves the dual expression of the "organic concept" through its design details: On one hand, the shape of the bus is in harmony with the ingredients and scene illustrations, conveying the responsibility chain of "locally sourced organic" ingredients from the farm to the table, like a "food map" that embodies the commitment to the environment and quality; on the other hand, the combination of handwritten-style fonts and simple graphics exudes a "natural, simple" atmosphere, aligning with the product attributes of light food and organic desserts, allowing the values of "plastic-free packaging, natural sweetness" and so on to resonate with the audience through the visual medium. . Cultural Anchors for Brand Memory Although the logo is simple, it is deeply rooted in the experience culture of "mobile dining + sustainable living". The casual handwriting and the creative bus outline blend together to form a unique visual symbol, just like the brand uses degradable packaging and traceable stories to build a cultural identity different from traditional dining - making customers associate with the unique scene of "enjoying organic meals on a double-decker bus" as soon as they see the logo, laying a foundation for the implementation of the brand concept and strengthening the connection between memory and emotion, endowing the design with the humanistic quality of warmth and social