《CAFUN泼趣咖｜泼墨起义！打工人专属咖啡革命》

“从会变脸的咖啡杯到职场暗语杯贴，一套让Z世代戒不掉的情绪咖啡方案"

以「咖啡杯萌趣形象」为核心标志，圆润杯身、俏皮表情、标志性咖啡泼溅顶，用鲜活色彩与灵动姿态，打造独一无二的咖啡品牌符号，一眼锁定记忆点，让每一次看见，都成为品牌印象加深时刻。

我们从 “让咖啡更有趣” 出发，打造萌趣咖啡品牌。以拟人化咖啡杯为灵魂符号，聚焦年轻群体对 “好玩、有活力” 咖啡体验的追求，从产品到视觉，构建轻松、趣味的咖啡消费场景，让喝咖啡不止是味蕾享受，更是一场充满元气的互动之旅。

With the "cute and playful image of coffee cups" as the core symbol, the rounded cup body, playful expression, and iconic coffee splash top are used to create a unique coffee brand symbol with vivid colors and dynamic posture. Each time you see it, it becomes a moment of deepening brand impression.

We start from "making coffee more interesting" and create a cute and fun coffee brand. Using personified coffee cups as the soul symbol, focusing on the pursuit of "fun and energetic" coffee experience among young people, from product to visual, constructing a relaxed and fun coffee consumption scene, making coffee drinking not only a taste experience, but also a vibrant interactive journey.