新加坡·泛太平洋保护基金会（PPCF）VI设计案例

委托方：新加坡·泛太平洋环境基金会（PPCF）

被委托方：晞晖品牌（SD-Agency）

委托事项：新加坡·泛太平洋环境基金会（PPCF）品牌视觉识别系统（VI）设计

创作时间：2024年8月-10月

主持设计师：詹育锋

项目设计师：陶威敏

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PPCF的标志富有美感，整体是由茂盛的树冠、奔腾的海浪以及交错的树干所组成的正圆形标志。可用于各种媒体进行传播，具有自然、和谐、活力的特点。

PPCF's logo is aesthetically pleasing, consisting of a square circle with a lush canopy, rushing waves, and interlocking tree trunks. It can be used in a variety of media for communication and is characterized by nature, harmony and vitality.

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整個標誌以圓形構成，象徵地球，表達了泛太平洋保護基金會（PPCF）致力於保護和恢復太平洋地區的野生動物與生態系統的全球使命。圓形的設計不僅強調了地球的完整性，也暗示了生態保護的整體性和連續性，體現了PPCF的全球視野和對自然保育的長期承諾。

標誌的主視覺運用了紅樹林的茂密樹冠、形似基因鏈的樹幹和奔騰向前的海浪等元素，這一設計不僅彰顯了紅樹林在海岸生態系統中的重要地位，還強調了它作為「海岸衛士」的關鍵作用。紅樹林是PPCF保護計畫中的重要對象，這一視覺元素具有極強的象徵性，代表了自然界的堅韌與生態系統的復原力。翻湧向前的海浪則象徵了海洋和海洋資源，體現了PPCF對於保護海洋生態、維護海洋健康的承諾。這一設計元素不僅傳達出海洋與紅樹林的密切聯繫，還反映了PPCF在保護海岸線和海洋環境方面的積極行動。

此外，圖形標誌中的樹幹盤旋交錯，形似生物基因鏈，隱喻了PPCF與當地人文的深厚聯繫，象徵其通過基於科學的保育策略和廣泛的社區參與，促進人類與自然的和諧共存。整體標誌既具象徵意義，又展現了PPCF在全球環境保護中的使命感和責任感。

The entire logo is composed of a circle, symbolising the Earth and expressing the global mission of the Pan Pacific Conservation Foundation (PPCF) to protect and restore wildlife and ecosystems in the Pacific region. The circular design not only emphasises the integrity of the earth, but also suggests the holistic and continuous nature of ecological conservation, reflecting PPCF's global vision and long-term commitment to nature conservation.

The main visual of the logo uses elements such as the dense canopy of the mangrove, the trunks of the trees that resemble genetic chains, and the surging waves of the sea, which not only highlights the importance of the mangrove in the coastal ecosystem, but also emphasises its key role as a ‘guardian of the coast’. Mangrove is an important object in the PPCF conservation programme, and this visual element is highly symbolic, representing the resilience of nature and ecosystems. The surging waves symbolise the ocean and its resources, reflecting PPCF's commitment to the protection of the marine ecosystem and the health of the oceans. This design element not only conveys the close connection between the ocean and mangroves, but also reflects PPCF's proactive approach to protecting the coastline and marine environment.

In addition, the intertwining tree trunks in the graphic logo resemble a biological genetic chain, a metaphor for PPCF's deep connection with the local people and its commitment to promoting the harmonious coexistence of mankind and nature through a scientifically based conservation strategy and extensive community involvement. The logo is symbolic and demonstrates PPCF's sense of mission and responsibility in global environmental protection.

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