🚴「极想运动品牌提案」| 逐浪派对

极想运动品牌提案 

LOGO设计/VI设计

追求自由，敢想敢做

是专为Z世代年轻运动爱好者打造的户外运动品牌，致力于点燃年轻人对运动纯粹的热爱。拒绝刻板教条，拥抱自由表达，是为都市青年构建的一个无压力、有态度、向自由的运动品牌。“追求自由，敢想敢做”是极想运动的品牌理念。在这里，运动不再是枯燥任务，而是打破约束，充实自身，释放真我的快乐源泉。

JXSPORTS is an outdoor sports brand for young sports enthusiasts of Generation Z. It is dedicated to igniting young people's pure love for sports. JXSPORTS rejects stereotypical dogma and embraces freedom of expression, and is a stress-free, attitude-based, freedom-oriented sports brand for urban youth. “Pursuing freedom, daring to think and do” is the brand concept of JD Sports. Here, sports is no longer a boring task, but a source of joy to break the constraints, enrich themselves and release their true selves.