品渔匠 - 豆花烤鱼

We were commissioned by our founder, Mr. Jia, to create a brand differentiation that quickly gained popularity, with products as the core content and user desire for products as the reason for entering the store. We deeply explored the brand culture, sought out the core advantages of the brand, and used it as a reason for purchase. We leveraged the brand's genes to shape a unique visual identity, and comprehensively constructed a copywriting system with product value as the core.

The overall brand not only explores brand value, but also combines it with product and visual aesthetics to create a link and balance among the three.