@椰然椰汁品牌/包装设计

BRAND CONCEPT

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全案设计BRAND DESIGN：水煮宇

三维设计3D DESIGN：水煮宇

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椰然是聚焦都市轻生活群体的鲜椰饮品牌 —— 以东南亚香水椰为原料，通过 8 小时 NFC 鲜萃锁鲜工艺，实现 0 添加、低糖轻甜（糖含量≤3g/100ML）的本味口感；以几何块面字标 + 高净感视觉为标识，适配通勤、轻食、自习等日常场景，不做 “视觉噪音”，只做 “日常里的轻甜陪伴”，让鲜椰味成为松弛生活的自然点缀。

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Yeran is a fresh coconut drink brand focused on the urban light-lifestyle crowd — using Southeast Asian fragrant coconuts as raw material, it employs an 8-hour NFC fresh extraction and freshness-locking process to achieve a natural taste with zero additives and lightly sweet, low-sugar content (sugar ≤ 3g/100ML); with geometric block-style typography and a high-cleanliness visual identity, it fits everyday scenarios like commuting, light meals, or studying, avoiding 'visual noise' and providing 'light sweetness companionship in daily life,' making the taste of fresh coconut a natural embellishment for a relaxed lifestyle.

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商业作品版权归甲方所有，未经本人授权允许禁止盗发搬运至小红书或其他平台欺骗他人，谋取利益！

椰然是适配 18-35 岁都市轻生活群体的 “现代轻感鲜椰饮品牌”—— 主打 “NFC 鲜萃真鲜 + 0 添低糖轻负 + 几何净感视觉”，以 “日常轻嵌、无负担适配” 为差异化，为通勤族、轻食爱好者、场景化生活者，提供 “鲜椰本味 + 松弛陪伴” 的轻饮选择。

"Yeran" is a 'modern, light, fresh coconut drink brand' tailored for urban young adults aged 18-35—featuring 'NFC freshly squeezed real freshness, 0 added low sugar, light geometric visual design.' With a differentiation of 'effortless daily integration, no-burden adaptation,' it provides commuters, light-eating enthusiasts, and lifestyle-oriented individuals with a light drink choice that offers 'authentic coconut taste and relaxed companionship.'