FINANCIAL BRAND MASCOT DESIGN

我們為金融品牌打造了一款以大象為主題的吉祥物，進一步延伸成一支完整的吉祥物球隊，並設計多款專屬姿勢，靈活應用於各種商業場景中。

We created an elephant-themed mascot for a financial brand, which was further developed into a complete mascot team. We also designed a variety of signature poses to flexibly adapt to different commercial scenarios.

AFTER RECEIVING THE BRIEF, WE START BY INTUITIVELY DESIGNING THE FIRST IMPRESSION THAT COMES TO OUR MIND. THIS IS ONE OF OUR DESIGN METHODS — SOMETIMES LETTING INSPIRATION AND VISUAL FLOW NATURALLY CAN MAKE OUR EXPECTED IMAGE MORE CONCRETE.

THIS STAGE FOCUSES ON DESIGNING COSTUME AND CHARACTER PROPORTIONS.

SINCE FUTURE USAGE REQUIRES A WIDE RANGE OF DYNAMIC POSES AND MOVEMENTS, WE WENT THROUGH MANY VERSIONS OF PROPORTION ADJUSTMENTS.

THE FINAL PROPORTION ACHIEVES A BALANCE BETWEEN AESTHETICS AND PRACTICALITY.

AT THE SAME TIME, IN THIS STAGE, WE ALSO TRIED TO CREATE VARIATIONS IN FACIAL FEATURES AND EXPRESSIONS.

THIS ALLOWS EACH CHARACTER TO HAVE THEIR OWN PERSONALITY WHILE STILL LOOKING LIKE THEY BELONG TO THE SAME SERIES, WITHOUT UNDERGOING DRASTIC CHANGES.

THIS IS THE MOST IMPORTANT REQUIREMENT OF THE PROJECT.

ALTHOUGH POSES MAY SEEM LIKE SIMPLE GESTURES, THEY MUST TAKE INTO ACCOUNT BODY COORDINATION, CHARACTER APPEAL, OVERALL VISUAL AESTHETICS, AND A SENSE OF CONSISTENCY ACROSS THE SERIES.

ALL OF THESE ELEMENTS ARE ESSENTIAL CONSIDERATIONS WHEN DESIGNING EACH POSE.