云根白茶 | 向云端，见高山

品牌客户 | 云根白茶

项目名称 | 品牌全案设计

项目地址 | 中国·福建·政和

设计团队 | vanteage.梵茶计

项目背景 |  brand background

政和，千年茶乡，源起北宋徽宗年号，白茶文脉由此而生。随着中国白茶大产业的崛起，政和白茶逐渐被市场熟知。在新的产业阶段，云根希望从“政和白茶代表”，跃升为“中国高山白茶的领导者与守护者”，一次顺势而为的品牌焕新由此展开。

Zhenghe, a millennium-old tea region, traces its origins to the reign title of Emperor Huizong of the Northern Song Dynasty, where the cultural lineage of white tea was first established.With the rise of China’s white tea industry on a national scale, Zhenghe white tea has gradually gained broader market recognition. Entering a new phase of industry development, Yungen seeks to move beyond being a “representative of Zhenghe white tea” to become the

. Thus begins a brand renewal shaped by momentum and guided by vision.