古茗｜新年CNY视觉设计动画设计营销视觉

2025年蛇年新春，古茗将自身文化与新年叙事相结合，以葫芦为器，容纳来自全球各地的鲜活风味。

For the 2025 Year of the Snake, Goodme blends its heritage with the New Year narrative, using the gourd as a vessel to hold vibrant flavors from around the globe.

「葫芦」意指福禄，在中国文化中凝聚了人们对幸福、安康与好运的圆满追求。我们以葫芦为题、以蛇为形，将蜿蜒的蛇形化为葫芦轮廓，它汲取万物之灵气，最终将所有祝福与风味，都汇聚于这一杯古茗茶饮之中，将新年的美好祝愿传递到人们手中。

The “gourd” symbolizes fortune and prosperity, embodying the Chinese pursuit of happiness, well-being, and good fortune. Taking the gourd as our theme and the serpent as our form, we transform the serpent's sinuous shape into the gourd's silhouette. Drawing upon the essence of all things, it ultimately gathers every blessing and flavor into this cup of Goodme tea, delivering the New Year's heartfelt wishes into people's hands.

｜古茗

｜餐饮零售

｜创意策划 / 插图 / 动态设计