正山堂 | 中国茶之美·再登世界巅

品牌客户 | 正山堂

项目名称 | 正山小种

项目地址 | 中国·福建·武夷山

设计团队 | vanteage.梵茶计

项目背景 |  brand background

作为中国红茶品类的开创者，正山堂始终承载着正山小种的技艺与精神。然而在当下市场中，“正山小种”这一品类源头逐渐被弱化。正山堂选择在此时推出《正山小种》战略级大单品，既是对400年红茶源头的回归，也是一次以当代语言重申中国红茶世界地位的必然之举。

——

As the originator of China’s black tea category, Zhengshantang has long embodied the craftsmanship and spirit of Lapsang Souchong. Yet in today’s market, the true origin of “Lapsang Souchong” has gradually been diluted. The launch of

as a strategic flagship product marks not only a return to the 400-year origin of black tea, but also a necessary move to reaffirm the global standing of Chinese black tea through a contemporary language.