绿雪芽 | 用文化终结白茶内卷

品牌客户 |绿雪芽

项目名称 | 品牌全案升级

项目地址 | 中国·福建·福鼎

设计团队 | vanteage.梵茶计

项目背景 |  brand background

扎根于东海之滨、白茶祖庭的绿雪芽，自诞生那一刻起就带着文化的体温，从首创白茶产品、研发紧压技术，到提出“老白茶”概念、建立韵化仓，到推出“369年份标杆茶”等行业首创，二十年间绿雪芽从一片茶叶的传承者，成长为白茶文化的引领者

Rooted on the shores of the East China Sea, at the ancestral birthplace of white tea,

has carried the warmth of culture since its very inception. From pioneering white tea products and developing compressed-tea techniques, to introducing the concept of “aged white tea” and establishing the

, and further launching industry firsts such as the

and

Lǜxuěyá has, over two decades, grown from a guardian of a single leaf’s heritage into a true leader and guide of white tea culture.