35 Design｜它礼·肉肉小礼盒｜宠物 产品 包装

它礼，一个专注于满足猫咪个体化需求的创新宠物生活品牌。

它礼秉承营养为先的产品理念。以高品质肉类作为产品的基底和主要风味来源，在确保核心营养充足的前提下，科学地融合天然健康的特调原料，为您的爱宠量身打造一份均衡营养的意外惊喜。

Giftail, an innovative pet lifestyle brand dedicated to satisfying the individualized needs of cats.

Giftail upholds a product philosophy of "Nutrition First." Using high-quality meat as our foundation and primary source of flavor, we ensure optimal core nutrition while scientifically blending natural and healthy ingredients to tailor a nutritionally balanced surprise for your beloved cat.

目前品牌处在初创阶段，首款产品包装的设计重心放在了提高品牌认知度上，它礼的品牌图形灵感源自拆开礼物的瞬间。我们将品牌图形作为绝对的视觉重心，降低其他信息的优先级。并通过高辨识度的色系，在货架上形成强烈的视觉冲击。

As the brand is currently in its startup phase, our design strategy focuses primarily on building brand awareness. The inspiration for Giftail’s brand graphic is derived from the moment of "unboxing a gift." We have positioned the brand graphic as the absolute visual centerpiece, deliberately lowering the priority of other information. Furthermore, we utilize a highly recognizable color palette to create a strong visual impact on the shelf.