農糧署｜秋收食光．永續農市集 KV

本案以「地方農作 IP」為起點，將在地農作系統化為可持續性使用的視覺識別資產，

IP 以擬人化且後續易於延展、再創造的方式進行，便於未來跨媒體延展使用，從一次性活動轉化為可持續經營的在地品牌生態。

而本次主視覺以「綠色挖寶」為概念，將設定好的農作 IP 以綠色剪影呈現，強化 “發現的趣味” ，

而綠色購物袋作為行動符號，具體對應支持小農與降低食物里程的永續實踐。

標準字採手作筆觸延伸在地小農們的溫度與人情味，整體畫面以高對比與清晰的節奏，確保戶外與數位情境的辨識效率。

This project starts with a “local produce IP,” systematized into reusable visual identity assets. The IP is anthropomorphic and modular—easy to extend and spawn new characters—enabling cross-media use and shifting from one-off events to a sustainable local brand ecosystem. The key visual, “Green Treasure Hunt,” presents the produce IP as green silhouettes to heighten the joy of discovery, with a green shopping bag as an action symbol for supporting small farmers and reducing food miles. A hand-drawn logotype carries the warmth of local growers, while high contrast and clear rhythm ensure strong recognition across outdoor and digital contexts.