慕梵巧|巧克力包装设计全案
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慕梵巧|巧克力包装设计全案
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慕梵巧包装全案设计 / 2025.11.28
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策略定位/包装设计/三维渲染
设计 | DESIGN
小羊羔
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在代表甜蜜与慰藉的巧克力世界里,充满了热情、欢庆与浓烈的叙事,却唯独缺少了东方美学中那种含蓄、内省与留白的韵味。这并非市场的空白,而是一种文化心境的缺席。「慕梵巧」的诞生,正是为了填补这片心境的空白。
In the world of chocolate, which symbolizes sweetness and comfort, narratives are often filled with passion, celebration, and intensity. Yet, there is a noticeable absence of the subtlety, introspection, and poetic resonance inherent in Eastern aesthetics. This is not merely a gap in the market—it is an absence of a cultural state of mind. The birth of "Mù Fàn Qiǎo" is precisely meant to fill this void of cultural sentiment.
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