素舍品牌全案设计

品牌Brand

项目Project / 素舍品牌全案设计

时间Time / 2025.11

服务内容Service content / logo设计、包装设计、导视展示

项目设计Project Design / GGF云

“素舍”是一家以当代人想要暂时逃离城市，从繁华回到简单，回归自然、本真和生活的丰盛。以简约、原色、自然，引光、风、绿意入室，成为空间的常客，原生木材、微水泥墙面、亚麻织物、陶物及沉浸式做陶为特色的一家民宿品牌。

可以闲暇寻一处角落静坐，看光影流转，听风声虫鸣；更可以走进陶坊，取一块带着泥土温度的陶土，让指尖与陶泥对话，在揉捏、拉坯、修坯的过程中，感受泥土的包容与坚韧，把杂乱的心沉下来，让这些随陶土的塑形在自己手中慢慢消散。而每一件亲手制作的陶器，都藏着这一段独属于自己的心意与时光印记。

就像“素舍”的存在 —— 不刻意，不张扬，以自然为骨，以简洁为形，以手作陶为魂，让每一位到来者，都能找回内心的宁静与本真。

“SUSHE” is a boutique homestay brand designed for contemporary individuals seeking temporary respite from urban life—a return from bustle to simplicity, reconnecting with nature, authenticity, and life's richness. Embracing minimalism, natural hues, and organic elements, it invites light, breeze, and greenery into every space as permanent companions. Its signature features include raw timber, microcement walls, linen textiles, ceramic pieces, and immersive pottery experiences.

In moments of leisure, find a quiet corner to sit, watching light and shadow shift, listening to the rustle of wind and the chirp of insects. Or step into a pottery studio, take a piece of clay still warm with earth's embrace, and let your fingertips converse with the clay. Through kneading, shaping, and refining, feel the earth's resilience and acceptance. Settle your scattered thoughts, letting them dissolve slowly as the clay takes form beneath your hands. Each piece of pottery crafted by hand holds within it a unique imprint of your own heart and time.

Just like the existence of “SUSHE” — unpretentious and unassuming, with nature as its foundation, simplicity as its form, and handmade pottery as its soul. Here, every visitor can rediscover inner peace and authenticity.

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