白色至上设计｜喵铮铮®️鲜肉原浆宠物包装设计｜品牌

设计团队：白色至上设计 / OnWhite Design

喵铮铮全新推出的「鲜肉原浆汤包」系列，包含两款口味：鲜兔蔓越莓（甄选云岭珍兔·四川云崖兔）与鲜乳鸽蓝莓（甄选岭南贡禽·中山石岐鸽）。辅以小兴安岭林下蔓越莓与长白山高山蓝莓，果香酸甜清新，带来自然纯粹的滋味体验。

原浆质地绵柔如酸奶，融合浓郁肉香，营养纯粹、不经稀释。一袋可兑出三碗，满足猫咪每日鲜美与营养所需。

原创设计作品已登记版权，未经许可禁止匿名转载/搬运/二次修改。

MiaoZhengZheng presents the “Fresh Meat Puree Soup Pack” series, with two flavors: Fresh Rabbit & Cranberry and Fresh Pigeon & Blueberry. Made with Xiaoxing’an cranberries and Changbai alpine blueberries, it offers a fresh, natural taste.

Smooth and yogurt-like, the undiluted puree is rich in meaty flavor and highly nutritious. One pack makes three bowls, meeting your cat’s daily needs.

汤包采用铝箔袋材质，主视觉以原浆自然流动的质感为核心创意，突出鲜肉原浆的浓稠与新鲜度。画面中点缀蔓越莓与蓝莓等真实食材元素，使整体更具食欲感与高级的食材质感。

在色彩策略上，根据不同口味统一运用同一色相体系，通过明度变化拉开层次，形成丰富又有辨识度的视觉节奏。结合露铝工艺的金属光泽，使包装在货架上呈现出更亮眼、精致而高级的视觉效果。

包装外盒采用PDQ纸盒结构与异形裁切设计，结合激凸与烫银工艺，整体兼具品质感与吸引力。

The pouch uses an aluminum-foil structure, with a main visual inspired by the natural flow of fresh meat broth to highlight its richness and freshness. Cranberries and blueberries are incorporated to enhance appetite appeal and elevate the overall food quality impression.

The color strategy maintains a unified hue system across flavors, using variations in lightness to build clear hierarchy and strong shelf recognition. Paired with exposed-aluminum accents, the packaging presents a bright, refined, and premium look.

The outer PDQ box employs a custom-die-cut structure with embossing and foil-stamping details, delivering both quality and strong visual impact.