迈步 | MAIBOC 运动服装品牌提案

品牌背景：一切的开始，源于“第一步”的勇气​​。在当今喧嚣的世界里，运动的意义早已超越了单纯的体能训练。它成为一种都市人寻求内心平静、突破自我设限、重建生活秩序的精神仪式。然而，市场上要么是令人望而生畏的专业竞技品牌，要么是浮于表面的快时尚运动款，缺少一个真正理解“进阶者”内心需求的品牌。迈步（MAIBOC）便诞生于此一洞察。

All beginnings stem from the courage to take the "first step." in today's noisy world, the meaning of exercise has long transcended mere physical training. It has become a spiritual ritual for urban dwellers seeking inner peace, breaking self-imposed limitations, and restoring order to their lives. However, in the market, there are either intimidating professional sports brands or superficial fast-fashion athletic products, lacking a brand that truly understands the inner needs of those who are "progressing."

MAIBOC was born from this insight.

设计师：晨晨ovo