品牌全案设计 LOGO VI vi设计 餐饮品牌设计 包装设计

项目 | 蜀香源

品牌设计 | 生贤

品牌策划/ slogan / 文案 / 标志设计 / VIS设计/ ip设计/ 延展物料等设计

蜀香源，源自川地烟火，以“香”为魂，以“源”为本。

品牌灵感来自成都巷口的热气腾腾，取“蜀”之地道、“香”之灵魂、“源”之传承，

以现代快餐形式，重现那份 “三分麻辣，七分人情” 的川味温度。

蜀香源希望成为——

“让上班族也能五分钟吃到一碗正宗川味的品牌”。

The source of Shu incense originates from Sichuan fireworks, with "france" as the soul and "source" as the base.

The brand is inspired by the steam of Chengdu's alleys, taking the inheritance of the way of "Shu", the soul of "fragrance" and the "source".

In the form of modern fast food, it reproduces the Sichuan flavor temperature of "three parts spicy, seven parts human kindness".

Shu Xiangyuan hopes to become--

"Let office workers eat a bowl of authentic Sichuan-flavored brands in five minutes."

策略部分篇幅太长，我们只在此展示视觉设计部分,谢谢各位朋友查阅。