AURA(奥锐）潮服|品牌全案设计|LOGO|VI

项目 | PROJECT

AURA 潮服品牌全案设计/2025.11.03

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服务 | SERVICE

策略定位/品牌命名/LOGO/VI设计/产品包装

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设计师 | DESIGNER

黄海峰

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品牌介绍：AURA（奥锐）是聚焦男性潮流服饰的品牌，核心定位从 “卖潮服” 升级为 “提供自我表达的工具”，以服饰为载体，助力男性打破 “穿搭需低调” 的刻板印象，通过穿搭彰显个性气场，最终让 “穿 AURA” 成为 “有气场、有个性” 的身份符号。

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AURA is a brand focusing on men's trendy clothing. Its core positioning has evolved from "selling trendy clothes" to "providing a tool for self-expression". With clothing as the carrier, it helps men break the stereotype that "men's clothing should be low-key", enables them to showcase their personal aura through dressing, and ultimately makes "wearing AURA" a status symbol representing "having aura and individuality".

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