“拓境”户外品牌设计

项目 | 拓境 BREAK FRAME

品牌设计 | 阿磊

“BREAK FRAME” 主打的是一个户外运动品牌，核心理念为 “突破边界，自在探索”打破传统户外服装对 “功能性” 或 “时尚感” 的单一聚焦，主张在户外场景中，服装既能满足专业防护需求，又能展现穿着者的个性与态度，让户外探索不再受限于服装的刻板印象，无论是极限运动还是城市轻户外，都能通过服装传递 “不被定义” 的探索精神。缓和放松效果的咖啡。

As an , BREAK FRAME takes “Breaking Boundaries, Exploring Freely" as its core philosophy. It transcends the traditional outdoor apparelindustry's one-sided focus on either “functionality" or “style". Instead, it advocatesthat in outdoor scenarios, clothing should not only meet professional protective needs but also showcase the wearer's personality and attitude. This enablesoutdoor exploration to break free from the rigid stereotypes.