“笑薯乐”零食品牌设计提案

“笑薯乐”诞生于一群怀揣着“让零食成为快乐载体”梦想的年轻人之手。

他们发现，在快节奏的生活里，零食不仅是味蕾的慰藉，更能成为人们传递欢乐、缓解压力。以“快乐分享，轻松享受”为初心，精选优质原料，不断研发创新口味与品类，希望每一包“笑薯乐”零食，都能像通心粉鼠带来的惊喜一样，为6-25岁的年轻群体，在校园、职场或休闲时刻，送去简单纯粹的快乐。

“Xiaoshule”(Happy Potato Joy) was created by a group of young people who hold the dream of “making snacks a carrier of happiness".

They noticed that in the fast-paced life, snacks are not only a comfort for the taste buds, but also a way for people to convey joy and relieve stress. With the original aspiration of "Happy Sharing, Relaxed Enjoyment", they carefully select high-quality raw materials and continuously develop innovative flavors and categories. They hope that every pack of "Xiaoshule" snacks, just like the surprise brought by degus (a type of rodent), can bring simple and pure happiness to the young people aged 6-25, whether they are on campus, at work or during leisure time.

LOGO设计理念分成三步，

第一步是听觉，在这个快信息的网络时代，作为一个品牌最显眼的特征需要在简短的时间内迅速让客户记住，所以采用了结合网络热梗的方式迅速吸引客户。

第二步是视觉，“薯”字能够让目标客户快速了解到这是一个与薯片有关的品牌；“snacks”则让目标客户清晰的了解到这是一个零食品牌。

第三步是味觉，该品牌有三个零食系列，分别是主打系列，YOUNG系列和经典系列，运用主打系列的新奇口味，YOUNG系列的轻食健康，经典系列的童年小零食勾起目标客户的回忆。

The LOGO design concept is divided into three steps:

The first step is auditory appeal. In the current era of fast-paced online information, a brand’s most prominent feature needs to be quickly remembered by customers in a short time. Therefore, the design incorporates popular internet memes to attract customers instantly.

The second step is visual clarity. The Chinese character “薯" (shu, meaning “potato") allows target customers to quickly recognize that this is a brand related to potato chips. The word “snacks" further helps them clearly understand that it is a snack brand.

The third step is gustatory association. The brand has three snack series: the flagship series, the YOUNG series, and the classic series. It uses the novel flavors of the flagship series, the healthy light-food attributes of the YOUNG series, and the classic childhood snacks in the classic series to evoke memories among target customers.

海报1诠释了该品牌的名字的寓意，也是品牌愿景，希望每一位目标客户都能够在吃到本品牌的零食时满足的笑了。

海报2展示了本品牌零食种类的繁多，可供目标客户选择的可能性多。

海报3展示了本品牌的零食的高品质，健康达标，客户可以放心食用。

Poster 1 interprets the implication of the brand name and also conveys the brand’s vision. It hopes every target customer can smile with satisfaction when eating the brand’s snacks.

Poster 2 showcases the wide variety of the brand’s snacks, providing target customers with numerous choices.

Poster 3 highlights the high quality of the brand’s snacks, which meet health standards and allow customers to enjoy them with confidence.

本零食品牌分为三个系列：

1.主打系列，新奇味蕾满足客户，顺应潮流。

2.YOUNG系列，轻食健康，符合追求健康的人群。

3.经典系列，童年小零食，带你穿越时空寻找童趣。

This snack brand consists of three product lines: