【奖讯】NEO DESIGN | 敏华冰厅·MUSE铂金奖

"Men Wah Bing Teng" designed by NEO Design has won the 2024 MUSE Design Awards · Platinum Award!

“Men Wah Bing Teng"

Man Wah Restaurant was founded in 1970 in Mong Kok, Hong Kong, and has always adhered to the philosophy of 'One Store One Story.' Each outlet features a unique thematic design, truly embodying the concept of 'a thousand stores, a thousand faces.'

Create a uniquely distinctive spatial experience and build a comprehensive 'five-sense marketing' system, engaging sight, hearing, smell, touch, and emotional resonance to fully cultivate an immersive dining environment.

In the 1960s and 1970s, the world entered the 'Space Age,' a period flooded with exciting design trends, carrying humanity's curiosity and longing for the unknown. Today, this wave is quietly returning after half a century — this project adopts the concept theme of the 'capsule train,' paying tribute to the core spirit of the Space Age and creating a new dining experience for the present and the future.

In the 1960s-70s, the world entered the 'Space Age,' a period filled with exciting design trends that carried humanity's curiosity and longing for the unknown, like a collective fantasy about the future. Today, this trend is quietly returning half a century later—this project adopts the concept of a 'capsule train,' paying tribute to the core spirit of the Space Age and creating a new generation dining experience that belongs to both the present and the future.

Forming a stark contrast with traditional Hong Kong-style tea restaurants, this helps to expand the brand's influence. The style of brand stores can continually be refreshed with the times, but what sustains the brand's lasting vitality is always the core philosophy embedded within and the enduring value created for customers.

Through the aesthetic language of the Space Age, we awaken the younger generation's curiosity about the unknown and touch the future during dining.

Introduction of the firm