品牌设计 | IDYSON爱蝶颂 | 女装品牌vi视觉

爱蝶颂女性服装品牌以 “

” 为核心理念，聚焦现代女性对 “着装表达自我，风格成就气场” 的需求，主张通过服饰设计助力女性在不同场景中展现多元魅力，实现从外在穿搭到内在自信的 “蝶变”，让每一次着装都成为对自我风格的颂赞。

The women's clothing brand IDYSON embraces the core philosophy of "Weaving Butterfly Transformation, Eulogizing True Self". It caters to modern women's need for "dressing to express themselves and style to achieve an imposing presence". It advocates that clothing design should help women showcase their diverse charm in different scenarios, enabling a "butterfly transformation" from outer appearance to inner confidence, so that every dressing up becomes an eulogy to their own style.

标志设计以

为核心，嵌套于圆形轮廓内。“i” 呼应品牌英文名 “IDYSON” 首字母，同时隐喻 “自我（I）”“个性（individuality）”“灵感（inspiration）”，契合品牌 “颂写真我” 的理念；圆形轮廓象征

，也传递出品牌对剪裁工艺 “圆融精致” 的追求。图形线条的流畅感与设计感，既体现服装行业的时尚属性，又暗含 “蝶翼般的轻盈灵动”，呼应 “蝶变” 的品牌意象。

The logo design centers around an abstracted "i" letter, nested within a circular outline. The "i" echoes the initial letter of the brand's English name "IDYSON", while also metaphorically representing "self (I)", "individuality (individuality)", and "inspiration (inspiration)", aligning with the brand's philosophy of "celebrating the true self". The circular outline symbolizes the inclusiveness of clothing, the integrity of style, and also conveys the brand's pursuit of "rounded and exquisite" tailoring craftsmanship. The smoothness and design sense of the graphic lines not only reflect the fashionable attributes of the clothing industry, but also imply "lightness and agility like butterfly wings", echoing the brand image of "metamorphosis".