荒野之歌·马术旅行品牌设计

荒野之歌，

是一个以马术旅行为灵感的品牌。

视觉识别以“旅途如歌”为核心，呈现人与自然的共鸣之美。

在荒野中，旅行不止是从 A 到 B 的移动，

风的方向、路径的曲折、马蹄的节奏，

共同谱写一首流动的自由之歌。

视觉系统以节奏性的排版与流动的线条语言为核心。

线条象征旅途的未知与自由，

排版的韵律回应心灵的律动与歌声的节拍。

荒野之歌，

邀你在辽阔风景中，

听见心中的那首歌。

Song of Wilderness is a brand inspired by equestrian travel.

The visual identity centers around the concept of “Journey Like a Song,”

capturing the beauty of the resonance between humans and nature.

In the wilderness, travel is more than a movement from point A to B.

The direction of the wind, the winding paths, and the rhythm of the horse’s hooves

come together to compose a flowing song of freedom.

The visual system revolves around rhythmic typography and flowing lines.

The lines symbolize the unknown and freedom of the journey,

while the rhythmic typography echoes the pulse of the soul and the beat of the song.

Song of Wilderness invites you to listen to the song in your heart

amidst the vast landscapes.