【抖音】七夕节首页动态开屏广告AIGC落地项目分享

凡人审美实验室

杭州/艺术工作者/49天前/150浏览

版权

凡人审美实验室

正在参与：设计师眼中的AIGC

项目背景：抖音七夕节动态开屏广告主视觉概念海报

创意方案：凡人审美实验室

Creative Solutions：Mortal Studio

平面视觉：凡人审美实验室

Graphic Vision：Mortal Studio

动态视觉：凡人审美实验室

Dynamic Vision：Mortal Studio

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1.参考方向

形状：爱心

色彩：粉色蓝色

质感：三维建模柔软

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2.草图绘制阶段

草图A

视觉分区：画面呈竖版三段式

中上：心形背景（大块形状，形成背板）

中央：心动音符（主视觉/焦点）

下部：台座（承重与引导视线向上）

视觉主轴：垂直中央轴向

便于开屏吸引用户视线聚焦

草图B

增加节日氛围：口红、腮红盘、化妆镜等化妆品作为悬浮元素分布于画面四周，与音符内部商品呼应，形成“礼物/展柜”氛围

草图A 草图B

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3.AIGC 线稿/深度控制出图

软件使用：即梦 LiblibAI

主要咒语：With an overall pink hue, this 3D-rendered poster exudes a futuristic and technological feel, set against a dreamy blue-pink cloud backdrop. The poster features a transparent glass TikTok logo in the center, containing multiple compartments displaying graphic images of various beauty products, including lipsticks, perfumes, and handbags, highlighting the fusion of love and Qixi Festival. Behind the TikTok logo is a heavy, solid metal installation, with a pink staircase below. Several small floating spaces, each containing a collection of cosmetic-shaped objects, create a vibrant and romantic scene. The poster is vibrant, with high resolution, sharp focus, detailed rendering, and smooth edges. It also features advanced lighting effects, soft shadows, and volumetric fog.