Advertising dram 广告剧

According to the habit of  people in social media，they are more likely decide to watch something in seconds. Therefore how to make a humor video to attract their view is really important. So, I discussed with related engineers and refined the characteristics of product technology and wrote it into a humorous script and made an understandable short advertisements film, which was popular in social media.

介于近几年微信文章这种传播方式，整个传播领域都遇到，粉丝增长量/阅读量普遍难以增长这个难题。视频时代的已悄然而至，为顺应时代的节奏，传播方向和内容都需要进行探索和革新。针对社交视频受众更易在几秒内决定观看的特点，将产品技术的特点进行提炼，将其编写成幽默且易懂的娱乐广告。在娱乐的同时，植入产品优势、留下印象。

在整个项目中，策划项目目的、形式、包括前期与技术团队学习探讨，脚本落地、中期拍摄制作视频小样，最后和服务商洽谈和监控最终拍摄成果。