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探索“界”的玩法,我们左思右想下打造了一位跨界的“六边形战士”。它来了,带着“智慧”、“潮流”、“时尚”于一身的先锋界主——“JIE”。它游走在简约、可爱、潮流的边界将时尚变得更加生动鲜活。
JIE(界)”脸部造型根据智界LOGO的几何形式打造,以“超级符号”对外的展示形式加深企业对于公众的识别认知度。也因为几何造型,我们的IP将在车内的拓展性更加的丰富多彩。潜移默化间将“智慧”、“潮流”、“时尚”带给身边的用车人士。
Exploring the gameplay of 'Boundary', we have carefully considered and created a cross-border 'Hexagonal Warrior'. It has arrived, with the avant-garde leader of "wisdom", "trend", and "fashion" - "JIE". It roams the boundaries of simplicity, cuteness, and trendiness, making fashion more vivid and lively.
The facial design of "JIE (Jie)" is created based on the geometric form of the Zhijie logo, and is displayed as a "super symbol" to deepen the company's recognition and awareness of the public. Also, due to its geometric shape, our IP will have a more diverse range of expandability in the car. Unconsciously bringing "wisdom", "trend", and "fashion" to car enthusiasts around us.
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