破风而行 智界S7

车衣的设计灵感源自“先锋”与“传统“的碰撞，但是传统并非保守，而是接纳创新。利用涂鸦与传统舞狮与马年元素进行设计。舞狮的动态正好与S7稳得住的快相呼应，在插画中我也融入了很多别的元素来与车相呼应，希望能在潮流中发扬传统的文化力量。

设计中利用了中式红色来凸显碰撞感，通过相近色来体现动感。后期延展也考虑到了年轻人的喜好，以及后期的客户互动以及相关线下活动。希望通过设计来激发年轻用户的喜爱，在媒体平台以及线下形成二次传播。

The design inspiration for the car cover comes from the collision of "pioneer" and "tradition", but tradition is not conservative, but rather open to innovation. The design incorporates graffiti, traditional lion dance, and elements of the Year of the Horse. The dynamic of the lion dance perfectly echoes the stable and fast nature of the S7. In the illustration, I have also incorporated many other elements to match the car, hoping to promote traditional cultural strength in the trend.