食煨记品牌全案设计 I 2025.10.13

当餐饮设计都在追逐极致效率与网红效应时，我们遇到了 「食煨记」——一个决心用“煨”这种慢功夫来做砂锅菜的品牌。“传承匠心,煲煮温暖”为核心理念，旨在为现代都市消费者打造一个兼具传统韵味与时尚感的砂锅菜品牌形象。标志整体力求简洁、直观,通过字体与符号的巧妙结合,传递出“食煨记”所代表的温暖、美味、匠心与故事性。

When dining design is all about chasing ultimate efficiency and internet celebrity effect, we encountered "Shi Wei Ji" a brand determined to use the slow craft of "stewing" to make casserole dishes. "Inheriting craftsmanship, simmering warmth" is its core concept, aiming to create a casserole dish brand image that combines traditional charm and fashion sense for modern urban consumers. The overall logo strives to be simple and intuitive, conveying the warmth, deliciousness, craftsmanship, and storytelling represented by "Shi Wei Ji" through the clever combination of fonts and symbols.

本案仍有诸多探索空间，诚挚期待大家不吝赐教，期待一场思维的碰撞。

There is still much room for exploration in this case, and we sincerely look forward to your valuable input and a collision of ideas.