叙茶全案|品牌视觉|LOGO|VI &茶饮料包装设计
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叙茶全案|品牌视觉|LOGO|VI &茶饮料包装设计
品牌:叙茶
定位:一片茶叶,一个故事
行业:茶饮料
始于一份对土地与人的敬意。我们深入核心茶产区,寻觅那些被时光珍藏的茶园。每一款茶,都对应一位坚守的制茶人、一片风土各异的山场、一段独一无二的技艺传承。我们不仅是制茶者,更是故事的采集者与讲述者。通过一杯茶,我们将山间的清风、匠人的体温、岁月的沉淀,娓娓道来。品「叙茶」,即是品味一幅幅流动的风物志。
Brand: xucha
Positioning: a piece of tea, a story
Industry: Tea drinks
It begins with a respect for land and people. We went deep into the core tea producing areas, looking for tea gardens that were treasured by time.Each tea corresponds to a persistent tea maker, a mountain field with different customs and a unique skill inheritance. We are not only tea makers, but also collectors and narrators of stories.Through a cup of tea, we will explain the cool breeze in the mountains, the temperature of the craftsmen and the precipitation of the years. To taste "tea" is to taste the flowing scenery.
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