象鸟X欧蒂伦ODL日化全案品牌设计

ODL欧蒂伦日化全新品牌升级设计，ODL长期专注消费日化品（洗手液、沐浴露、洗发水、宠物液、香氛液、84消毒液.......），工厂研发+生产+销售一体，从OEM到ODM再到现在自创品牌，多渠道多场景多细分拓展。象鸟设计本次解决ODL众多产品怎么突出品牌化家族化，采用产品品牌色，视觉现代欧式结合，把99.9%杀菌抑菌+独特研发多种香氛结合。让品牌更加国际化和柔和。具体设计全系包装设计+电商体系设计+TOB渠道设计。

ODL, a leading player in the consumer daily chemical products industry, has recently undergone a comprehensive brand upgrade. ODL has long been dedicated to a wide range of products including hand sanitizers, body washes, shampoos, pet care liquids, fragrances, and 84 disinfectants. With an integrated model of factory research and development, production, and sales, ODL has evolved from OEM to ODM and now to its own brand. The company is expanding into multiple channels, scenarios, and market segments. For ODL, the challenge was to create a cohesive and recognizable brand identity across its diverse product line. To address this, Xiangniao Design adopted a modern European visual style, combined with the brand's signature colors and unique fragrances, highlighting the 99.9% sterilization and antibacterial features. This approach has made the brand more international and appealing. The design project encompasses the entire product packaging, e-commerce platform, and B2B channel designs.