马年生肖IP|小马财财：接个好「财」头

小马财财作为2026马年的IP吉祥物。设计灵感来源于中国传统生肖文化与新年接财的愿景融合。从财神帽、金元宝、钱袋子这三个最核心的财富符号中汲取元素，与小马敦厚可爱的萌态相结合。创造出一个充满“财富感”与“陪伴感”的生动角色，传递希望每一个人都能「接」个好财头传统年节祝福。

Xiao Ma Cai Cai, the 2026 Year of the Horse mascot, fuses traditional Chinese zodiac culture with the wish for New Year prosperity. Its design combines the three key symbols of fortune—the God of Wealth hat, a gold ingot, and a money bag—with the pony's charmingly round and friendly form. This creates a vibrant character full of wealth and warmth, carrying the wish for everyone to "start the year by receiving a great fortune."