Freigeister 陆家嘴咖啡节展位视觉设计

Freigeister精品咖啡，其名源自德文“自由意志”。在第九届陆家嘴咖啡节上，以“文艺复兴的精神觉醒”为灵感，提出“复兴的咖啡寻宝，重拾自由与哲思”。旨在探索咖啡文化与自由哲学的艺术融合，并通过独特的“自选拼配”体验，让参与者在手作中亲身感受咖啡的艺术性与创造的自由。

设计层面紧密承接品牌内核，围绕“自由无界”的理念与“文艺复兴”的主题进行视觉建构。展位主视觉以《最后的晚餐》为叙事核心，象征信仰向独立思考的觉醒。执行上，将品牌符号“∅”与经典画作创造性融合，并运用折叠、切割与灰彩对比等现代设计手法，构建出强烈的视觉冲破感。画面在解构与重组中，不仅呼应了咖啡带来的精神觉醒，更将抽象的理念转化为一场兼具哲思与美感的沉浸式咖啡体验。

Freigeister, a specialty coffee brand named after the German word for "free will," launched the "Renaissance of Coffee Treasure Hunt: Rediscovering Freedom and Philosophy" initiative at the 9th Lujiazui Coffee Festival, inspired by the "spiritual awakening of the Renaissance." The event aimed to explore the artistic fusion of coffee culture and the philosophy of freedom. Through a unique "choose your own blend" experience, participants were able to personally experience the artistry and creative freedom of coffee through handcrafted craftsmanship.

The design closely adheres to the core brand identity, embracing the concepts of "boundless freedom" and the theme of "top-level" for a contemporary visual experience. The booth's primary visual narrative centers on "The Last Supper," symbolizing the awakening of faith to independent thought. Execution integrates the brand symbol "∅" with the shape of a classic painting, employing modern design techniques such as folding, cutting, and gray-color contrast to create a powerful visual impact. The deconstruction and reconstruction of the image not only echoes the spiritual awakening brought about by coffee, but also transforms abstract concepts into an immersive coffee experience that combines philosophical thought and aesthetics.

DA：XXD DESIGN｜AD：肖琪媛、徐育青｜D：肖德金、林振豪｜P：徐育青｜C：上海市八盎司实业有限公司