潮汕美食-粿然香

项目PROJECT

RESIDENTIAL BUILDING

设计师DESIGNER

迷途有羊

粿然香” 诞生于潮汕美食文化的深厚士壤之中，潮汕地区饮食 文化源远流长，粿条作为极具代表性的传统美食，承载着潮汕人民的生活记忆与情感寄托。对家乡美食的热爱以及对传统技艺传承的使命感，创了“粿 然香”这一品牌,旨在将最正宗、最地道的潮汕粿条推广至更广泛的消费群体。品牌名称“粿然香”直白地传达出产品特色,“粿”明确了品类为潮汕特色粿条,“然”增添自然,本真之感,“香”则突出了粿条诱人的香气，给消费者留下直观且深刻的印象。粿条在渤汕地区不仅是一种食物，更与当地的民俗文化紧密相连，如在传统节日、祭祀活动等场合,粿条常作为重要供品或美食出现。“粿然香”在店铺装饰上融入潮汕传统建筑元素，如潮汕木雕潮绣图案等营造出浓厚的潮汕风情氛围;员工服饰采用具有潮汕特色的设计，让消费者从进店的那一刻起，便沉浸在潮汕文化之中。

“Guoran  Fragrance  ” was born from the rich soil of Chaoshan culinary culture. The food culture of the Chaoshan region has a long history, and rice noodles, as a highly representative traditional delicacy, carry the life memories and emotional attachment of the Chaoshan people. Driven by a love for hometown cuisine and a sense of mission to inherit traditional craftsmanship, the brand “Guoran  Fragrance” was created, aiming to promote the most authentic and genuine Chaoshan rice noodles to a wider consumer base. The brand name “Guoran  Fragrance” straightforwardly conveys the product’s characteristics: “Guo” clearly identifies the category as Chaoshan-style rice noodles; “Ran” adds a sense of naturalness and authenticity; and “Fragrance” highlights the enticing aroma of the rice noodles, leaving consumers with a direct and lasting impression. In the Chaoshan region, rice noodles are not just food but are closely linked to local folk culture. For example, during traditional festivals and ceremonial events, rice noodles often appear as important offerings or delicacies. The stores of “Guoran  Fragrance” incorporate traditional Chaoshan architectural elements in their decor, such as Chaoshan wood carvings and embroidered patterns, creating a strong Chaoshan cultural atmosphere; staff uniforms are designed with Chaoshan characteristics, allowing consumers to immerse themselves in Chaoshan culture from the moment they enter the store.