品牌升级｜2022年度红之品牌VI升级1.0

2022年为红之品牌视觉升级的项目，通过三维的科技感与柔软温柔的元素有机结合，强化品牌温和+理性的表达。品牌通过科学的配方工艺，安心的原料成分以及卓效的产品品质，解决肌肤清洁过程中的两大核心痛点洁净、温和。视觉表现中也同样重新规范了将理性、安心、温和等关键词贯穿在旗下产品包装、电商、平面物料当中。

In 2022, the HUNGCHI brand underwent a visual identity revamp, which organically integrated a three-dimensional sci-tech aesthetic with soft and gentle elements to strengthen the brand’s expression of warmth and rationality. Through scientific formulation techniques, trustworthy raw ingredients, and exceptional product quality, the brand addresses two core pain points in skincare cleansing: thoroughness and mildness. The

 

可得创意是一家以商业创意视觉为核心的品牌设计机构。以多元新锐的风格、国际化的视觉语言表达品牌内核。我们努力为品牌寻找一个，符合全球化审美标准与消费品市场的最优决方案。可得创意持续以创造力与执行力为核心，秉持以商业为主导有价值的视觉体系，探索品牌视觉的更多可能性。

Cord Design is a brand design agency focused on commercial creative visuals. With a diverse, cutting-edge style and an international visual language, we articulate the core of brands. We strive to provide brands with optimal solutions that align with global aesthetic standards and consumer market demands. Cord Design consistently prioritizes creativity and execution, adhering to a business-driven approach to build valuable visual systems and explore more possibilities for brand visuals.