igococchi自习室品牌设计

为「igococchi」自习室做的全新的品牌形象。「igococchi」源自日语「居心地（いごこち）」，意为“舒适、自在的感受”。这里兼具独立专注的环境与灵活交流的空间，使每一位使用者都能找到属于自己的节奏与安心感。我们以这一理念为核心，将开放与秩序感融入字型结构中，传递出安静、舒适而专注的空间氛围。我们相信在「igococchi」，自习室不仅是学习与工作的场所，更是专注思考、自由交流与安心停留的空间。

We have created a brand-new identity for the 「igococchi」 study space. 「igococchi」derives from the Japanese word 「居心地 (igokochi)」, meaning “a sense of comfort and ease.” The space combines an environment for focused, independent work with areas that support flexible interaction, allowing each user to find their own rhythm and sense of security. Centered on this concept, we have incorporated openness and a sense of order into the typography, conveying a quiet, comfortable, and focused atmosphere. At 「igococchi」, the study space is not only a place for learning and work but also a space for concentrated thinking, free interaction, and relaxed presence.