隐·山与果 云贵川餐厅 | 品牌全案设计 | LOGO | VI |
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隐·山与果 云贵川餐厅 | 品牌全案设计 | LOGO | VI |
项目 | 隐·山与果
——源于云贵川深处的风土之味,隐于都市的烟火之间
“隐·山与果”的诞生,源于对当下社会需求的敏锐洞察:在高度工业化与数字化的时代,都市人越是沉浸于效率与标准化,越渴望真实、原始、有生命力的体验。我们厌倦了流水线上的味道,开始向往山野的不规则性、发酵的时间感、手工的温度感——这是一种对工业化饮食的无声反抗,也是一种对精神原乡的追寻。云贵川地区是中国最后一批保留强烈地缘风味的秘境,其饮食中蕴藏着慢生长的哲学:贵州的酸汤是微生物与时间的共谋,云南的菌子是森林与季风的私语,川南的椒麻是山地民族与自然的对话。这些味道无法被工业化复制,正契合了当代人对“真实性”的渴求。
We are tired of the taste on the assembly line and begin to yearn for the irregularity of the mountains, the sense of fermentation time, and the warmth of handicrafts - this is a silent resistance to industrialized cuisine and a pursuit of spiritual homeland. The Yunnan Guizhou Sichuan region is one of the last secret areas in China to preserve strong regional flavors, and its cuisine embodies a philosophy of slow growth: Guizhou's sour soup is a combination of microorganisms and time, Yunnan's mushrooms are a whisper between forests and monsoons, and southern Sichuan's peppers and hemp are a dialogue between mountainous ethnic groups and nature. These flavors cannot be replicated by industrialization, which perfectly meets the contemporary people's thirst for "authenticity".
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