太二·酸菜鱼｜耶兔兽设计

At the moment of homogeneous competition in category transformation track, TAI ER SICHUAN CUISINE provides a valuable solution for brand store innovation operation with the innovative practice of "5.0 stores".

In the exploration of TAI ER SICHUAN CUISINE 5.0 stores, we combined "the cultural heritage of intangible Sichuan cuisine" and "the freehand image of Meizhou shadow play in Sichuan" to create a simple and natural space full of artistic appeal, and further conveyed the brand attitude of "inheriting traditional crafts and returning to natural ingredients". In terms of spatial aesthetics, each store is like collaborating with artisans in the field of intangible cultural heritage to complete their works.

The facade cleverly hides the center of gravity of the large columns, creating an overall visual sense of old handmade simplicity. The structure of the eaves and the sense of order in the wooden work are intentionally transformed into the daily atmosphere of the village houses.

In the conception of spatial design, the characteristic freehand technique of Sichuan Meizhou shadow puppetry is cleverly integrated, transforming this traditional art form into the narrative language of space. The unique dynamic tension and interplay of light and shadow in shadow puppetry art have become the core elements in creating a spatial atmosphere, allowing the space to showcase the exquisite craftsmanship of intangible cultural heritage handicrafts in the changing light and shadow.

In the construction of spatial narrative, shadow puppetry, as an intangible cultural heritage carrier carrying myths, legends, and folk stories, has been transformed into a highly entertaining cultural medium. We deconstruct and reshape the unique cultural symbols of Taier brand - the image of the Second Boss, the regional memory of pickled Chinese cabbage, the life image of fishing scenes and otherTAI ER SICHUAN CUISINE exclusive cultures with the modeling logic of shadow play art.

The entrance area is based on transparency, and the spatial domain is defined by a semi enclosed partition, forming a visual hierarchical transition. The curved top structure is like a sail spreading out, surrounded by lush vegetation, gravel boats, lights, reef plants, etc., outlining the warm temperament of a fisherman's village house.

The narrative construction of the transitional space in the scattered seating area is achieved by using a semi transparent screen device with a wide screen ratio to create a visual transition before entering the core scattered seating area, performing a highly cinematic shadow play. The ground dry landscape unit adopts naturalistic techniques, and the rough texture of natural stone and the delicate transparency of the screen form a material dialogue

From the user's perspective, the shapes from various angles in the space have a three-dimensional prominent contrast, with prominent shapes and black and white contrasts. 

The most important change is the design of a free seating area in the central area layout, which more loosely expresses the atmosphere of Sichuan cuisine restaurants and enhances the social dining atmosphere of the space. 

In the design of the open space on the left side of the doorway, traditional wooden order is combined with modern design techniques. The large area of glass extends to the pillars, cleverly extending the visual experience of the open shelf both indoors and outdoors.

明档动态皮影鱼原始灵动有趣，增加用户体验的趣味性，以及吸引顾客的视线。

Mingdian Dynamic Shadow Fish is primitive, lively and interesting, adding fun to the user experience and attracting customers' attention.

The combination of tea table, packing table, and menu table showcases the brand's Sichuan flavor raw materials, adding another smoky atmosphere to the space through daily grains such as chili, garlic, and Wuchang rice

As night falls, smoke wafts from the kitchen, lights from thousands of homes and houses. The perspective of the booth constructs a triple spatial narrative of "village fireworks - open dining fun - dining private space". In the dining area, a hemp rope is used to wrap a surface between two vertical seating positions as a partition, and shadow puppetry is used to separate the horizontal seating positions. Combined with the staggered design of wooden poles, it is arranged in a staggered manner.

最内部的长排卡座抽象展现

The innermost long row of booths abstractly presents the traditional appearance of the village house, with a basic layout of three rooms and two corridors, woven materials, grilles, shadow puppetry light boxes, paper lanterns and other traditional objects, and a slanted column structure, creating a "house like feeling" together.

The booth wall uses a simple wooden structure to vertically support one eave of the building structure,The lighting reflects the design sense of TAI ER SICHUAN CUISINE, Sichuan cuisine, and intangible cultural heritage. The design of the booth area on the walls around the space presents the overall sense of wrapping the old time of the village house.

As a result, the spatial design of TAI ER SICHUAN CUISINE has been completed, from showcasing intangible cultural heritage shadow puppets in the center, showing the sky and lanterns in the scattered seating area, to creating a fireworks atmosphere in the surrounding intangible cultural heritage village houses. 

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Area：250㎡

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