KaDu｜咖度咖啡品牌全案设计

​KaDu咖度咖啡品牌全案设计

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品牌定位/​品牌策划/LOGO设计

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在被效率和社交填满的日常里，咖啡总扮演着“工具人”或“社交货币”的角色，却少了能真正接住情绪的“分寸感”。

于是有了「咖度」——从65℃刚好暖手的温度，到冰美式“留三分冰”的松弛，再到能陷进去发呆的沙发……我们想做的，不过是用一杯咖啡的“度”，给快节奏的生活，留一个恰好能喘口气的出口。今天把「咖度」的全案分享出来，希望这份“温暖有度”的小小心意，也能被你看见

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In the daily life filled with efficiency and social interactions, coffee often plays the role of a "utility tool" or "social currency", but it lacks the "sense of proportion" that can truly catch emotions.

Thus, there is "Cado" - from the 65℃ temperature that is just right for warming hands, to the relaxed iced Americano with "three parts ice", and to the sofa where you can sink in and daydream... What we aim to do is simply to use the "degree" of a cup of coffee to leave a breathing space for the fast-paced life. Today, we are sharing the entire case of "Cado". We hope this small, warm and measured thought can also be noticed by you

（效果图部分全部由AIGC生成）