三更雨 SANGENG | 中式香薰全案设计

项目-PROJECT-三更雨——中式香薰品牌设计

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项目介绍PROJECT

「三更雨」取自晚唐词人温庭筠《更漏子》"梧桐树，三更雨，不道离情正苦"，品牌将古典诗词中"夜雨润物"的意象转化为现代睡眠解决方案。依托江南药香传统，专注重构适合东亚人体质的安神香薰体系。遵循"以自然疗愈自然"原则，采用道地药材，结合现代技术保留活性成分，模拟江南夜雨渐进式助眠过程通过"子时香薰仪式"建立行为锚点，重新定义"夜"的价值——不是现代社会的生产力延伸时段，而是东方"天人相应"的生命修复窗口。

The brand name "Three O'Clock Rain" is derived from the late Tang Dynasty poet Wen Tingyun's "Geng Lou Zi" "Wutong Tree, Three O'Clock Rain, Unaware of the Suffering of Parting". The brand transforms the imagery of "night rain nourishing all things" from classical poetry into a modern sleep solution. Relying on the traditional Chinese medicine fragrance-making techniques of the Jiangnan region (referencing the Song Dynasty's "Chen's Fragrance Spectrum" compounding skills), it focuses on reconstructing a sedative aromatherapy system suitable for the constitutions of East Asians. Adhering to the principle of "healing nature with nature", it uses wild mugwort from Wuyi, Zhejiang and cinnamon from Guangxi, among other genuine medicinal materials, and combines modern low-temperature cold extraction technology to retain active ingredients, creating an original "Rain Nourishing Wutong" fragrance matrix. It simulates the gradual sleep-inducing process of a Jiangnan night rain and establishes a behavioral anchor through the "Zi Hour Aromatherapy Ritual" (used during the 23:00-1:00 golden sleep period) to redefine the value of "night" - not as an extension of productivity in modern society, but as a window for life restoration in the Eastern concept of "harmony between man and nature". 

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这次「三更雨」项目，始于我对现代人普遍睡眠困境的洞察。真正的安眠源自内心的宁静。因此，我尝试溯源东方美学，从唐宋诗词的静谧雨夜中汲取灵感，打造能带来沉浸式安神体验的香薰产品。品牌名‘三更雨’本身就是一个完整的睡眠场景，而源自唐代文物的现代设计语言，则让每一次使用都成为一场与千年文明的对话。品牌不止售卖香薰，更提供一种唐宋式的、诗意栖居的生活可能。

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