茶酒新绎,视觉入境🍵|品牌设计提案
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茶酒新绎,视觉入境🍵|品牌设计提案
“茶酒之间,见天地,见潮汐,见自己。”威茗潮界作为东方灵感的当代解构,重译茶与酒的意境。重生以视觉为舟,载世界穿越一场横贯古今的味觉诗学。品牌打破了传统茶酒文化的静默框架,用设计语言重塑碰撞、交融与共鸣的体验场景。
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➰视觉核心:茶酒流转,佛手凝形
包装采用茶之温润、酒之烈性,在虚实相生的画面中交织成一道可凝视的风景。萃取茶山晨雾、酒醅初成的自然色韵,黛青为底象征沉淀与底蕴,砂金点染高贵质感,一抹醺红暗示微醺的浪漫。整体视觉既含东方的沉静雅致,亦藏节庆的欢腾张力。
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*Visual Core: Tea and Wine Flowing, Buddha's Hand Taking Shape
The packaging adopts the gentle nature of tea and the intense character of wine, interweaving in a picture that alternates between reality and illusion to create a captivating scene. It extracts the natural hues of the morning mist on the tea mountains and the newly brewed wine, with a dark blue background symbolizing depth and heritage, and gold accents adding a touch of nobility. A hint of rosy red suggests the romantic feeling of a slight intoxication. The overall visual design embodies both the serene elegance of the East and the festive exuberance.
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