SUMMIT/匹克球品牌设计

Summit Paddle Club的诞生，源于对​“从海平面到世界之巅”探索精神的当代重构。品牌名致敬户外史上经典传奇——澳大利亚品牌Sea to Summit的创立灵感，即源自1990年登山家从印度洋海平面无氧登顶珠峰的壮举。我们将这一“勇攀高峰”的物理极限挑战，转化为匹克球运动中​“技艺精进、社群共进、自我突破”​​ 的哲学

The birth of the Summit Paddle Club stems from a contemporary reconstruction of the spirit of exploration from the sea level to the top of the world. The brand name pays tribute to the classic legend in outdoor history - the inspiration for the creation of the Australian brand Sea to Summit, which originated from the feat of mountaineers climbing Mount Everest from the Indian Ocean without oxygen in 1990. We will transform this physical challenge of "climbing to new heights" into the philosophy of "skill improvement, community progress, and self breakthrough" in the sport of badminton

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