元声MetaSound-耳机品牌全案设计

品牌背景

BACKGROUND

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在雨林深处，创始人带队采集鸟鸣声纹时，发现主流降噪耳机为追求“绝对安静”,用算法抹去了昆虫振翅的层次感和独属于自然的宁静与自然。

哈尼族向导哼唱古歌《哈巴卡》时，竹筒共鸣腔的振动让她顿悟——​​“科技不该阉割声音的生命力，而应成为自然的翻译者”

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In the depths of the rainforest, when the founder led the team to collect birdsong voiceprints, he found that in order to pursue "absolute silence", the mainstream noise-canceling headphones used algorithms to erase the layering of insect flapping wings and the tranquility and nature that belonged to nature.

When the Hani guide hummed the ancient song "Habaka", the vibration of the bamboo tube resonance cavity gave her an epiphany - "Technology should not castrate the vitality of sound, but should become a translator of nature"

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设计：忧郁爆米花